Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.
- Standard Fit
- Twill Cotton
- Normal Wash
- Logo Embroidery on Front
- Logo Adjuster on Back
- Logo stitch
- Cotton 100%
